Web Design
Brand Strategy
Denpasar 2020
Sinta Sinaya is an ethical boutique brand based in Bali, Indonesia. All the fabrics used are plant-based and ethically sourced. Each piece sold is handmade by local artisans to reduce as much waste as possible. Sinta Sinaya aims to support local artists and gives back to communities who are struggling due to Covid-19. With a focus on organic marketing, Sinta Sinaya has scaled up and now distributes its products worldwide.
Towards the end of 2020, Sinta Sinaya scaled up its product line as a result of growing interest in the brand. I assisted the team to develop an e-commerce store built on Shopify to make it easier for customers to purchase products from anywhere in the world. I also helped the brand generate new customers through social media content strategies and influencer marketing, which resulted in over 200% more website traffic.
